Advanced E-Commerce Automation for SBNP

Overview

SBNP, a nonprofit focused on youth empowerment through basketball, needed a fully automated e-commerce and email marketing system ahead of their first apparel launch. The goal was to integrate Shopify, Klaviyo, Instagram, and Mailchimp for advanced segmentation, automated workflows, and personalized email flows that would maximize fundraising impact and customer engagement.

The Solution

Five custom Zapier workflows were built from scratch: Shopify → Klaviyo (orders & cart events), donation/support post-purchase feedback, new apparel drop alerts, Instagram leads → Klaviyo, and data logging/notifications via Google Sheets & Slack.

Dynamic, story-driven email flows were designed for every stage of the customer journey — a 7-day Welcome Series, a 3-step Abandoned Cart recovery flow with urgency and social proof:

— a Post-Purchase flow with impact stories and referral incentives, a Win-Back/Re-engagement flow, and a segmented Donor/Customer Nurture flow built to build loyalty and drive ongoing contributions.

All templates were branded, mobile-optimized, and built for quick replication across flows, and 2,500 existing contacts were migrated from Mailchimp to Klaviyo with accurate tagging and full data integrity.

Results

Five fully automated workflows went live, synchronized with Shopify and Klaviyo, delivering personalized content to subscribers and supporters. The 2,500-contact migration completed without data loss, and SBNP's apparel collection launched on schedule with fully functional automated engagement workflows in place.

Engagement

Fixed-price project, delivered in 15 days.